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This week's chart · Week of Sep 28

The Chart

This week's ranking of what's actually selling — by sell-outs, resale, search spikes and outlet coverage.

Recaps →

Trending

  1. 1 NEW
    Owala × Pokémon FreeSip 16oz (Pikachu) Home · Target
    Sold out online on launch day checked 9/16
    HYPE
    $29.99 Shop →
  2. 2 NEW
    Pokémon TCG: 30th Celebration Elite Trainer Box Hobbies · Best Buy
    Resale $140–160 vs $49.99 MSRP checked 10/2
    HYPE
    $49.99 Shop →
  3. 3 NEW
    WEAR by Erin Andrews Chiefs Colorblock Tank Fashion · Chiefs Shop
    Sold out right after she wore it checked 10/1
    HYPE
    $39.99 Shop →
  4. 4 NEW
    LEGO Pokémon Rayquaza 72168 Hobbies · LEGO
    Preorders sold out in the US, UK & EU checked 10/1
    HYPE
    $129.99 Shop →
  5. 5 NEW
    Nintendo Switch 2 Pro Controller – The Legend of Zelda 40th Anniversary Edition Tech · GameStop
    Sold out day one; restocks last 1–2 min checked 10/2
    HYPE
    $99.99 Shop →
  6. 6 NEW
    Sacheu Peel-Off Lip Liner STAY-N (3-Pack) Beauty · Ulta
    Amazon September bestseller (TODAY) checked 10/1
    HYPE
    $26.25 Shop →
  7. 7 NEW
    Bedsure Heated Throw (50×60) Home · Amazon
    #1 in its category · 5K+ bought last month checked 9/22
    HYPE
    Price on Amazon Shop →
  8. 8 NEW
    J.Crew 2026 Barn Jacket Fashion · J.Crew
    Readers' September favorites (Camille Styles) checked 10/1
    HYPE
    $198 Shop →
  9. 9 NEW
    Loop Eclipse Sleep Mask Home · Target
    September trend report (TODAY) checked 10/1
    HYPE
    $49.99 Shop →
  10. 10 NEW
    Medicube Zero Pore Pads 2.0 (70 pads) Beauty · Medicube
    Sold out on medicube.us checked 10/2
    HYPE
    $24 Shop →
  11. 11 NEW
    Jellycat Hocus Crow Plush Hobbies · Jellycat
    7 of 19 Halloween plush sold out checked 9/30
    HYPE
    $35 Shop →
  12. 12 NEW
    Camp Snap 110D Screen-Free Digital Camera Tech · Camp Snap
    Sold out on store page; preorder only checked 10/2
    HYPE
    $74.99 Shop →
  13. 13 NEW
    Crocs x Halloween Michael Myers Classic Clog Fashion · Crocs
    Men's 4–8 & 13 sold out checked 9/27
    HYPE
    $69.99 Shop →
  14. 14 NEW
    Spirit Halloween 6 Ft 10 In Pennywise Animatronic – IT: Welcome to Derry Home · Spirit Halloween
    Sold out online, 'Restocking Soon' checked 9/12
    HYPE
    $299.99 Shop →
  15. 15 NEW
    Dôen Iona Silk Short (Sea Salt Et Noir) Fashion · Dôen
    matching Dôen Loure top sold out; Iona shorts still available checked 9/28
    HYPE
    $298 Shop →

Teen Wishlist

  1. 1 NEW
    Laneige Lip Sleeping Mask Beauty · Sephora
    424M views on its TikTok hashtag checked 10/1
    HYPE
    $25 Shop →
  2. 2 NEW
    Owala FreeSip 24oz Home · Target
    Picked by 5 back-to-school guides checked 10/1
    HYPE
    $29.99 Shop →
  3. 3 NEW
    e.l.f. Glow Reviver Lip Oil Beauty · Target
    13M views on its launch video checked 10/1
    HYPE
    $9 Shop →
  4. 4 NEW
    Sol de Janeiro Cheirosa '62 Hair & Body Mist Beauty · Sephora
    On Who What Wear's TikTok-viral list checked 10/1
    HYPE
    $39 Shop →
  5. 5 NEW
    Fuggler 9" Laboratory Misfits Plush Hobbies · Target
    90M+ units shipped in 2026; 20B+ views across platforms; audience skews teens and kidults (Oct 1, 2026) checked 10/2
    HYPE
    $13.29 Shop →
  6. 6 NEW
    Touchland Power Mist Hand Sanitizer Beauty · Touchland
    Some scents sold out · 5,715 reviews · 4.9★ checked 10/1
    HYPE
    $10 Shop →
  7. 7 NEW
    Brandy Melville Priscilla Pants Fashion · Brandy Melville
    Searches up 200% (source not given) checked 10/1
    HYPE
    $24 Shop →
  8. 8 NEW
    lululemon Align High-Rise Pant 25" Fashion · lululemon
    Teen TikTok favorite (TODAY) checked 10/1
    HYPE
    $59 Shop →
  9. 9 NEW
    UGG Classic Ultra Mini Boot Fashion · UGG
    Teen TikTok favorite (TODAY) checked 10/1
    HYPE
    $109.99 Shop →
  10. 10 NEW
    adidas Samba OG Fashion · adidas
    Back-to-school TikTok trend (Who What Wear) checked 10/1
    HYPE
    $100 Shop →
  11. 11 NEW
    NeeDoh Nice Cube Hobbies · Schylling
    Maker paused new orders due to 'exceptionally high' demand (checked 10/2) checked 10/2
    HYPE
    $5.99 Shop →
  12. 12 NEW
    Clinique Almost Lipstick in Black Honey Beauty · Clinique
    Sales spiked at Ulta and Amazon within 14 hours of a 7-day TikTok Shop campaign (Sep 29, 2026) checked 10/2
    HYPE
    $25 Shop →
  13. 13 NEW
    Wonderskin Wonder Blading All-Day Lip Stain Beauty · Sephora
    177.7K 'loves' and 405 reviews on Sephora (checked 10/2) checked 10/2
    HYPE
    $22 Shop →