Cart therapy.

What's actually selling right now — picked by data, not vibes.

This week's chart · Week of Sep 28 · Recaps →

Owala #1NEW Sold out online on launch day (9/16)

Home · Target

Owala × Pokémon FreeSip 16oz (Pikachu)

Pokémon 30th anniversary drop

Sold out online within hours of launch, and resellers were asking nearly double. It's back in stock — for now.

$29.99

HYPE

Checked 10/1

Shop at Target →

Just added

New finds since this week's chart — ranked in the next one.

New Balance SOLD OUT Kith product data (Oyster Mushroom / Liberty): 22 of 22 sizes sold out (10/2)

Fashion · Kith

Kith x United Arrows & Sons x New Balance Made in USA 990v3

Sold out in every size (10/2)

$220

HYPE

All 22 sizes sold out in both colorways on kith.com (10/2) · Checked 10/2

Get restock alert →

Play-Doh Today: on Amazon's 2026 Top Toys list (10/1)

Hobbies · Amazon

Blooms by Play-Doh Flower Making Kit

Shop TODAY Best Toy Award + Amazon Top Toys (10/1)

Price on Amazon

HYPE

Shop at Amazon →

Wavytalk Today: named best blowout styler in early Prime Day picks (10/2)

Beauty · Wavytalk

Wavytalk Blowout Boost Grande

Today's pick for best blowout styler (10/2)

$48.3 $69 -30%

HYPE

Shop at Wavytalk →

Ultimate Ears Today: Wonderboom 4 in early October Prime Day picks (10/2)

Tech · Ultimate Ears

Ultimate Ears WONDERBOOM 4

In Today's early Prime Day picks (10/2)

$79.99

HYPE

Shop at Ultimate Ears →

LEGO Today: on Amazon's 2026 Top Toys list (10/1)

Hobbies · Amazon

LEGO Icons Project Hail Mary

On Amazon's 2026 Top Toys list (10/1)

Price on Amazon

HYPE

Shop at Amazon →

Selling out

Chiefs SOLD OUT Sold out right after she wore it

Fashion · Chiefs Shop

WEAR by Erin Andrews Chiefs Colorblock Tank

Worn by Taylor Swift (9/20) →

$39.99

HYPE

Sold out in every size · restock alerts available · Checked 10/1

Get restock alert →

LEGO Preorders sold out in the US, UK & EU

Hobbies · LEGO

LEGO Pokémon Rayquaza 72168

$129.99

HYPE

Shop at LEGO →

Nintendo Sold out day one; restocks last 1–2 min

Tech · GameStop

Nintendo Switch 2 Pro Controller – The Legend of Zelda 40th Anniversary Edition

Preorders gone the same day

$99.99 Releases Oct 29; limit 1 per account

HYPE

Restocks last 1–2 minutes; last seen 9/29 · Checked 10/2

Shop at GameStop →

Medicube SOLD OUT Sold out on medicube.us (10/2)

Beauty · Medicube

Medicube Zero Pore Pads 2.0 (70 pads)

Sold out on the brand's US site

$24 $31 -23% Brand-site price; listed at $18.90 on Amazon per NBC Select (9/30)

HYPE

Sold out on medicube.us as of 10/2 · Checked 10/2

Get restock alert →

Jellycat 7 of 19 Halloween plush sold out (9/30)

Hobbies · Jellycat

Jellycat Hocus Crow Plush

The one Halloween Jellycat reselling at 3x

$35

HYPE

Listed sold out 9/30; store page orderable on 10/2 — may be a restock · Checked 10/2

Shop at Jellycat →

Camp Snap Sold out on store page; preorder only (10/2)

Tech · Camp Snap

Camp Snap 110D Screen-Free Digital Camera

Sold out, now preorder-only

$74.99 Preorder — ships end of Oct

HYPE

Marked sold out; preorders ship end of October · Checked 10/2

Shop at Camp Snap →

Crocs Men's 4–8 & 13 sold out (9/27)

Fashion · Crocs

Crocs x Halloween Michael Myers Classic Clog

Most men's sizes already gone

$69.99

HYPE

Men's 4–8 and 13 sold out (as of 9/27) · Checked 10/2

Shop at Crocs →

Spirit Halloween SOLD OUT Sold out online, 'Restocking Soon' (9/12)

Home · Spirit Halloween

Spirit Halloween 6 Ft 10 In Pennywise Animatronic – IT: Welcome to Derry

Already sold out online

$299.99 Oversize shipping fee applies

HYPE

Online sold out, 'Restocking Soon' (as of 9/12); check local stores · Checked 10/2

Get restock alert →

Dôen Marie Claire: matching Dôen Loure top sold out; Iona shorts still available (9/28)

Fashion · Dôen

Dôen Iona Silk Short (Sea Salt Et Noir)

Worn by Taylor Swift (9/27) →

$298

HYPE

XXS, XS and L in stock; S, M, XL and XXL sold out with a waitlist (as of 10/2) · Checked 10/2

Shop at Dôen →

Touchland Some scents sold out

Beauty · Touchland

Touchland Power Mist Hand Sanitizer

$10

HYPE

Shop at Touchland →

UGG Sizes 9–12 sold out

Fashion · UGG

UGG Classic Ultra Mini Boot

$109.99 $109.99–165 by color

HYPE

Sizes 9–12 sold out · join the waitlist · Checked 10/1

Shop at UGG →

NeeDoh SOLD OUT Maker paused new orders due to 'exceptionally high' demand (checked 10/2)

Hobbies · Schylling

NeeDoh Nice Cube

The squish cube that keeps selling out

$5.99 Maker's price on 10/2; one random color per pack. Resellers often charge much more

HYPE

On 10/2 the maker said demand is so high it paused new orders · Checked 10/2

Get restock alert →

Spotted this week

All celebs →

Seen 9/27 Taylor Swift Dôen Iona Silk Short (Sea Salt Et Noir) Sold out — see items → Seen 9/22 Hailey Bieber m.ph by Mary Phillips Top Coat Hydrating Lip Gloss in Wild Thing 2 to shop → Seen 9/21 Selena Gomez Mejuri Dôme Figure Hoops 4 to shop → Seen 9/19 Kendall Jenner Side Eye 223 Butler St Wraparound Sunglasses Sold out — see items →

Hobbies · Best Buy

Pokémon TCG: 30th Celebration Elite Trainer Box

Sold out at launch, reselling near 3x MSRP

MSRP $49.99 — see price at Best Buy

HYPE

Flagged 'High Demand' at Best Buy; drops sell out fast · Checked 10/2

Shop at Best Buy →

Chiefs #3NEW SOLD OUT Sold out right after she wore it

Fashion · Chiefs Shop

WEAR by Erin Andrews Chiefs Colorblock Tank

Worn by Taylor Swift (9/20) →

$39.99

HYPE

Sold out in every size · restock alerts available · Checked 10/1

Get restock alert →

LEGO #4NEW Preorders sold out in the US, UK & EU

Hobbies · LEGO

LEGO Pokémon Rayquaza 72168

$129.99

HYPE

Shop at LEGO →

Nintendo #5NEW Sold out day one; restocks last 1–2 min

Tech · GameStop

Nintendo Switch 2 Pro Controller – The Legend of Zelda 40th Anniversary Edition

Preorders gone the same day

$99.99 Releases Oct 29; limit 1 per account

HYPE

Restocks last 1–2 minutes; last seen 9/29 · Checked 10/2

Shop at GameStop →

Sacheu #6NEW Amazon September bestseller (TODAY)

Beauty · Ulta

Sacheu Peel-Off Lip Liner STAY-N (3-Pack)

$26.25 $35 -25%

HYPE

Shop at Ulta →

Bedsure #7NEW #1 in its category · 5K+ bought last month

Home · Amazon

Bedsure Heated Throw (50×60)

Price on Amazon

HYPE

Shop at Amazon →

J.Crew #8NEW Readers' September favorites (Camille Styles)

Fashion · J.Crew

J.Crew 2026 Barn Jacket

$198

HYPE

Shop at J.Crew →

Loop #9NEW September trend report (TODAY)

Home · Target

Loop Eclipse Sleep Mask

$49.99

HYPE

Shop at Target →

Medicube #10NEW SOLD OUT Sold out on medicube.us (10/2)

Beauty · Medicube

Medicube Zero Pore Pads 2.0 (70 pads)

Sold out on the brand's US site

$24 $31 -23% Brand-site price; listed at $18.90 on Amazon per NBC Select (9/30)

HYPE

Sold out on medicube.us as of 10/2 · Checked 10/2

Get restock alert →

Jellycat #11NEW 7 of 19 Halloween plush sold out (9/30)

Hobbies · Jellycat

Jellycat Hocus Crow Plush

The one Halloween Jellycat reselling at 3x

$35

HYPE

Listed sold out 9/30; store page orderable on 10/2 — may be a restock · Checked 10/2

Shop at Jellycat →

Camp Snap #12NEW Sold out on store page; preorder only (10/2)

Tech · Camp Snap

Camp Snap 110D Screen-Free Digital Camera

Sold out, now preorder-only

$74.99 Preorder — ships end of Oct

HYPE

Marked sold out; preorders ship end of October · Checked 10/2

Shop at Camp Snap →

Crocs #13NEW Men's 4–8 & 13 sold out (9/27)

Fashion · Crocs

Crocs x Halloween Michael Myers Classic Clog

Most men's sizes already gone

$69.99

HYPE

Men's 4–8 and 13 sold out (as of 9/27) · Checked 10/2

Shop at Crocs →

Spirit Halloween #14NEW SOLD OUT Sold out online, 'Restocking Soon' (9/12)

Home · Spirit Halloween

Spirit Halloween 6 Ft 10 In Pennywise Animatronic – IT: Welcome to Derry

Already sold out online

$299.99 Oversize shipping fee applies

HYPE

Online sold out, 'Restocking Soon' (as of 9/12); check local stores · Checked 10/2

Get restock alert →

Dôen #15NEW Marie Claire: matching Dôen Loure top sold out; Iona shorts still available (9/28)

Fashion · Dôen

Dôen Iona Silk Short (Sea Salt Et Noir)

Worn by Taylor Swift (9/27) →

$298

HYPE

XXS, XS and L in stock; S, M, XL and XXL sold out with a waitlist (as of 10/2) · Checked 10/2

Shop at Dôen →

Just added

Selling out

Spotted this week

More trending